I have always believed in the fact that good marketing delivers results. Whether it's Pepsi, Apple are even real estate marketing... good marketing makes a difference! When hiring an agent to "Market" your condo, take a look at how they market themselves. If they don't do a great job of marketing their own services, what makes you believe they will do a better job of marketing your condo? I take great pride in how I present your condo or loft!
When you decide on selecting an agent to work with, remember, working with a condo specialist gives you instant insight into the world of condominium living. Is a suburb agent really going to be able to give you knowledgeable insights to things like rental caps, pet policies, litigation and the many other issues involved with condo living? Most importantly, pricing. Pricing comps can vary dramatically from building to building and are highly dependent upon where the unit is located within a building.
I am a huge believer in marketing for my listings and I believe every agent should think that way...but they don't! Every agent will tell you they will "Market" your home, but what does that mean? I feel that a good way to determine how good of a job they will do marketing your condo is to look at how well they market themselves. Below you will find a short compilation of our personal marketing.